About Windfall


  • Established in 1996, Windfall Brands are a respected UK sales agency with a track record of helping build new, emerging and established brands across the UK On and Off Trade, Food-service, Grocery, Health and Well-being, High Street and Cash and Carry channels.

  • A sales team first and foremost, we take pride in our strategic approach to new business acquisition and account management, working collaboratively with you, the brand-owner, to build a brand capable of sustained success & category-leadership.

  • Our team of industry sales and trade marketing experts have broad-based experience drawn from SME to Blue Chip multi nationals with one common trait: the ability to deliver

  • Whether you are looking to launch, build, or step-change the performance of your brand, our strong, long-standing customer relationships with high-profile national and regional end customers (and their routes-to-market) will provide the platform for success.

Man Drinking Water

What we do

  • Provide an outsourced sales resource with national coverage, operating across all the major FMCG trade channels.

  • Launch and build innovative brands across multiple categories, including drinks, snacks, health & beauty and more. 

  • Remove the hassle of running an ‘in-house’ sales team & allow you to focus on developing your brand, and putting perfect product into the supply chain & into your consumers hand.

  • Have long-standing, active relationships with the best national and regional customers across multiple channels, and an in-depth understanding of those customers ways-of-working and strategic objectives

  • Provide you with regular, detailed progress reports including every customer interaction by our team, drawn from our live CRM system and over 6000 customers.

  • Work openly and transparently and encourage you  to see us as part of your own team

  • Recognise the important & positive role you, the brand-owner, can play in the sales process
    including attendance at key meetings and a collaborative  approach to important pitches & proposals


  • Provide a substantial cost-saving versus an equivalent ‘in-house’ sales resource

What we don’t do 

  • Buy stock from you to sell to the end customer.  We are not an additional invoicing point – we operate in the same way as an ‘in-house’ sales team, so you will always ‘own’ the legal & transactional relationship with your customers.

  • Charge the type of high % commissions which could damage your brand’s pricing tree and provide an artificial ‘ceiling’ to your scale and success

  • Represent brands solely on the basis of the proposed terms.  We only work with brands who we feel have the credentials to create and/or lead their category, and as a result, say ‘no’ at least as often as we say ‘yes’.

The brands we sell


Windfall. Bringing brands to life