About Windfall
03
-
Established in 1996, Windfall Brands are a respected UK sales agency with a track record of helping build new, emerging and established brands across the UK On and Off Trade, Food-service, Grocery, Health and Well-being, High Street and Cash and Carry channels.
-
A sales team first and foremost, we take pride in our strategic approach to new business acquisition and account management, working collaboratively with you, the brand-owner, to build a brand capable of sustained success & category-leadership.
-
Our team of industry sales and trade marketing experts have broad-based experience drawn from SME to Blue Chip multi nationals with one common trait: the ability to deliver
-
Whether you are looking to launch, build, or step-change the performance of your brand, our strong, long-standing customer relationships with high-profile national and regional end customers (and their routes-to-market) will provide the platform for success.
What we don’t do
-
Buy stock from you to sell to the end customer. We are not an additional invoicing point – we operate in the same way as an ‘in-house’ sales team, so you will always ‘own’ the legal & transactional relationship with your customers.
-
Charge the type of high % commissions which could damage your brand’s pricing tree and provide an artificial ‘ceiling’ to your scale and success
-
Represent brands solely on the basis of the proposed terms. We only work with brands who we feel have the credentials to create and/or lead their category, and as a result, say ‘no’ at least as often as we say ‘yes’.