What We Do

About Windfall

Established in 1996, Windfall Brands are a respected UK sales agency with a track record of helping build new, emerging and established brands across the UK On and Off Trade, Food-service, Grocery, Health and Well-being, High Street and Cash and Carry channels.
A sales team first and foremost, we take pride in our strategic approach to new business acquisition and account management, working collaboratively with you, the brand-owner, to build a brand capable of sustained success & category-leadership.
Our team of industry sales and trade marketing experts have broad-based experience drawn from SME to Blue Chip multi nationals with one common trait: the ability to deliver
Whether you are looking to launch, build, or step-change the performance of your brand, our strong, long-standing customer relationships with high-profile national and regional end customers (and their routes-to-market) will provide the platform for success.

Provide an outsourced sales resource with national coverage, operating across all the major FMCG trade channels.
Launch and build innovative brands across multiple categories, including drinks, snacks, health & beauty and more.
Remove the hassle of running an ‘in-house’ sales team & allow you to focus on developing your brand, and putting perfect product into the supply chain & into your consumers hand.
Have long-standing, active relationships with the best national and regional customers across multiple channels, and an in-depth understanding of those customers ways-of-working and strategic objectives
Provide you with regular, detailed progress reports including every customer interaction by our team, drawn from our live CRM system and over 6000 customers.
Work openly and transparently and encourage you to see us as part of your own team
Recognise the important & positive role you, the brand-owner, can play in the sales process
including attendance at key meetings and a collaborative approach to important pitches & proposals
Provide a substantial cost-saving versus an equivalent ‘in-house’ sales resource

Buy stock from you to sell to the end customer. We are not an additional invoicing point – we operate in the same way as an ‘in-house’ sales team, so you will always ‘own’ the legal & transactional relationship with your customers.
Charge the type of high % commissions which could damage your brand’s pricing tree and provide an artificial ‘ceiling’ to your scale and success
Represent brands solely on the basis of the proposed terms. We only work with brands who we feel have the credentials to create and/or lead their category, and as a result, say ‘no’ at least as often as we say ‘yes’.