Bottle Up is a simple idea: it’s easier to change our lifestyle if we don’t have to change the way we live.
So instead of trying to change the world, we changed the water bottle. With Bottle Up, it’s easy to turn your back on single-use plastic water bottles for good.
Endlessly reusable 100% recyclable
Low-impact, British water
15 million+ single-use bottles saved
A visible sign of your commitment to sustainability
3000+ retail locations
ROS 30+ per store p/w
3% share of the water category
Official Hero Brand WHSmith Proven to boost incremental sales
Tap into the future of water on the go
Over 40 million litres of clean drinking water donated
Eco activists make up 29% of the UK population, up from 21% in 2020
Offer your customer the positive choice they’re looking for