Impossible Foods

Impossible™

“Chicken" Nuggets, Fillets and Tenders 

"Beef" Burgers, Mince and Sausages

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What does your consumer want?

Better Quality Plant-Based Menus - Not just as a vegan alternative, but as a flavour-forward choice for all diners. 

Premiumisation - Double down on elevated pub classics and nostalgic twists, with trade up moments. 

Food as Entertainment - Small plates and shareable dishes to increase dwell times. 

Ligther and Balanced Choices - Protein rich, gut-friendly and nutrient dense meals. 

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91% of Impossible Foods consumers in the U.S. are meat eaters.

37% of UK consumers are already reducing their animal meat consumption.

43% of UK consumers have eaten plant-based meat in the past year.

 

​Eating Impossible meat made from plants instead of meat from an animal means your environmental footprint is much lower​.

Less land and water, and lower greenhouse gas emissions