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About Windfall Brands

Established in 1996, Windfall Brands are a respected UK sales broker, dedicated to helping build challenger and established FMCG/CPG brands across the UK.

With extensive knowledge and relationships in all trading channels: On and Off Trade, Foodservice, Grocery, Health and Well-being, High Street and, Cash and Carry.

A sales team first and foremost, we take pride in our strategic approach to new business acquisition and account management, working collaboratively to build a brand capable of sustained success and category leadership.

Our team of industry sales and trade marketing experts have broad-based experience drawn from SME to Blue Chip multi-nationals with one common trait: the ability to deliver.

Whether you are looking to launch, build, or step-change the performance of your brand, our strong, long-standing customer relationships with high-profile national and regional end customers (and their routes to market) provide the platform for success.

What We Do

Launch and build innovative brands across multiple categories, including BWS, non-alcoholic drinks, snacks, health & beauty, condiments, and coffee.

Remove the complexities of running an ‘in-house’ sales team & allow you to focus on developing your brand, putting the perfect products into the supply chain & the consumers' hands.

Have long-standing, active relationships with the best national and regional customers across multiple channels and an in-depth understanding of those customers' ways of working and strategic objectives.

Provide you with regular, detailed progress reports including every customer interaction by our team,  drawn from our live CRM system and over 6000 customers.

Work openly and transparently and encourage you to see us as part of your own team. 

Recognise the important & positive role you, the brand owner, can play in the sales process including attendance at key meetings and a collaborative approach to important pitches & proposals.

Provide a substantial cost-saving versus an equivalent ‘in-house’ sales resource.

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