About Windfall Brands
Established in 1996, Windfall Brands are a respected UK sales broker, dedicated to helping build challenger and established FMCG/CPG brands across the UK.
With extensive knowledge and relationships in all trading channels: On and Off Trade, Foodservice, Grocery, Health and Well-being, High Street and, Cash and Carry.
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A sales team first and foremost, we take pride in our strategic approach to new business acquisition and account management, working collaboratively to build a brand capable of sustained success and category leadership.
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Our team of industry sales and trade marketing experts have broad-based experience drawn from SME to Blue Chip multi-nationals with one common trait: the ability to deliver.
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Whether you are looking to launch, build, or step-change the performance of your brand, our strong, long-standing customer relationships with high-profile national and regional end customers (and their routes to market) provide the platform for success.
What We Do
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Launch and build innovative brands across multiple categories, including BWS, non-alcoholic drinks, snacks, health & beauty, condiments, and coffee.
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Remove the complexities of running an ‘in-house’ sales team & allow you to focus on developing your brand, putting the perfect products into the supply chain & the consumers' hands.
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Have long-standing, active relationships with the best national and regional customers across multiple channels and an in-depth understanding of those customers' ways of working and strategic objectives.
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Provide you with regular, detailed progress reports including every customer interaction by our team, drawn from our live CRM system and over 6000 customers.
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Work openly and transparently and encourage you to see us as part of your own team.
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Recognise the important & positive role you, the brand owner, can play in the sales process including attendance at key meetings and a collaborative approach to important pitches & proposals.
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Provide a substantial cost-saving versus an equivalent ‘in-house’ sales resource.