BOL Foods: Powering Busy Lives with Natural Nutrition

In a food landscape increasingly shaped by convenience, performance, and health-conscious choices, BOL Foods has carved out a distinctive position: delivering seriously tasty, nutrient-dense meals made from real, wholefood ingredients.

Founded in 2015, BOL was created to help busy people eat to feel unstoppable. A decade on, that mission feels more relevant than ever.

Built for How Britain Eats Today

UK shoppers are demanding more from food. While convenience remains critical, compromise on health is no longer acceptable. Shoppers are actively trying to eat more whole foods, increase protein and fibre intake, and reduce ultra-processed foods (UPFs) — all while juggling increasingly busy lifestyles.

BOL sits directly at the intersection of these needs. Its range is plant-powered, naturally high in protein and fibre, and designed around nutrient density rather than empty calories .

A Portfolio Designed Around Natural Power

BOL’s range is built to deliver functional benefits without sacrificing taste or ingredient integrity:

• Power SoupsWidely regarded as the most nutrient-dense soups on the market, packed to the lid with bold flavours and real whole foods.

• Power PotsGlobally inspired, plant-based recipes that deliver protein, fibre, and sustained energy — ideal for lunch or dinner occasions.

• Power ShakesThe world’s first wholefood, nutritionally complete ready-to-drink meals, made entirely from natural ingredients and designed to fuel performance, recovery, or everyday life.

Each product is rooted in BOL’s belief that real ingredients deliver real results.

Leading the Charge in an Anti-UPF World

With growing concern around ultra-processed foods and a renewed focus on fibre, BOL is uniquely well positioned. Its Power Shakes are the only nutritionally complete RTD meals made from wholefood ingredients, recently upgraded to deliver 9g of fibre per bottle — a meaningful step in a market where the vast majority of consumers fall short of daily fibre recommendations .

The result? High protein, high fibre, naturally low sugar meals that support energy, digestion, muscle function and cognitive performance — without compromise.

Fuel for Performance, Recovery and Everyday Life

As fitness becomes a mainstream lifestyle rather than a niche hobby, demand for clean, functional nutrition continues to rise. BOL Power Shakes are designed around three clear need states:

• Pre-workout fuel for steady energy

• Post-gym recovery to support muscle repair

• Everyday nutrition for busy, on-the-go consumers

BOL has further strengthened its credentials through Informed Sport Certification, giving both athletes and everyday consumers confidence in product quality, safety and integrity.

Why BOL Matters for the Future of Foodservice & Retail

BOL over-indexes strongly with younger, health-conscious shoppers — particularly Millennials and Gen Z — and appeals to consumers seeking natural, sustainable solutions without sacrificing flavour. As eating habits shift under the influence of wellness trends, GLP-1 usage and rising expectations of food quality, BOL offers retailers and operators a brand that is future-proof, credible and commercially relevant.

Natural Power, Delivered

At Windfall Brands, we work with brands that don’t just follow trends — they define them. BOL Foods is a clear example of how natural ingredients, smart nutrition and great taste can come together to meet the evolving needs of today’s consumers.

If you’re looking to bring plant-powered, nutrient-dense, great-tasting food to more occasions and channels, BOL is a brand worth backing.