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Brand

HappyDown

Responsibilities

HappyDown is a new brand of canned sparkling cocktails potentializing the growing trend of craft drinks.  There are three ‘unique’ flavour combinations: lychee, guava and chilli; lemon, cucumber and mint; and raspberry, pomegranate and basil. All three contain only natural flavourings and are targeted at consumers with sophisticated palates.


The cocktails, based on fortified wine and amounting to 4% ABV, also only deliver 145kcal per can. In In addition they are Gluten Free, hand blended and with zero preservatives and no added sugar.