Windfall Brands are at heart a sales agency, selling to key customers and building better brands across all the Key Channel operators.

We aim to provide an efficient and effective commercial and marketing management service for new, emerging and existing brands across the UK through the creation of trading partnerships that deliver against all critical business indicators.



Established since 1999, the Windfall Brands team has real world experience working in partnership with new, emerging and established brands across the UK On and Off Trade.


We pride ourselves on having a collaborative approach towards building and developing commercial, trade and marketing strategies with our brand-owning clients.


Windfall has a team of industry sales and trade-marketing experts with broad based experience drawn from SME to Blue Chip multi-nationals with one common trait: the ability to deliver.


We are recognised for our energy, enthusiasm and creativity by the UK retail trade, and for delivering branded solutions which work for both brand owner and customer.



Tom Sears

Sales Director

Having worked for Cadbury and Diageo before moving to Windfall initially to develop the on trade and latterly multiple grocers, I’m now responsible for the sales at Windfall whilst retaining the day to day management of our alcohol portfolio in the major supermarkets.

Mike Sears


Now over 30 years (!) in the drinks industry, including soft drinks, water, cider, ale and lager. Sales, marketing and commercial skills focused mainly on building brands and companies from the bottom up, including Panda Pops (a long time ago), Ballygowan Mineral Water and Pomegreat, as well as the brands we currently handle.

Dave Tointon

National Account Director – Out Of Home

Dave Tointon moved into the drinks industry from a retail management role in 2002, joining James White Drinks as Brand Manager and later becoming their On-Trade Sales Manager. He joined Windfall as a National Account Manager in 2007, bringing with him the on-trade responsibility for the James White Drinks range, and managing key national managed on-trade accounts, midlands key accounts and wholesale. Now, as our National Account Director (Out of Home), Dave retains his account responsibility for a number of national on-trade and HORECA customers, manages and supports our wider Out Of Home team, and assists in the development of the channel strategy for each of our clients.

Harvey Fain

National Account Controller

Harvey is a commercially focused, experienced senior sales leader with strong category management capability. His career covers more than 19 years in both blue chip FMCG organisations and more recently in the dynamic start-up environment. Harvey brings extensive experience from a diverse career covering category management, national accounts, people development and training, business development and European sales leadership roles. Having also worked as a buyer for top 4 Grocery, he has a unique insight into the dynamics that make highly effective sales relationships. Having managed both Field Sales and National Account teams Harvey understands the need for clear strategic goals aligned to ever changing customer needs.

Brett Allen

London Business Development Manager

Brett joined Windfall Brands as a Business Development Manager in London at the end of 2013, Brett is focused on developing our brands within London based National Accounts and Independent Groups in the On Trade and HORECA sector. Brett also manages a majority of our National and London Regional Wholesale customers for the On Trade.

Simmone Black

Scotland Business Development

With over 20 years experience within the Scottish License Trade in management and licensee roles, Simmone moved into event management, helping companies such as Diageo, Britvic and S&N bring key brands successfully to market. Her current business development role within Windfall sees her working across all sectors, from on trade to delivered wholesale across Scotland.

Louise Colbeck

National Account Executive

Prior to joining Windfall, Louise worked with Grocers and high street retailers for Ferrero and Thornton’s Confectionery and Kondor electronics on tech brands including Skullcandy and JBL. She then joined Windfall brands as an off trade National Account Executive, working with Grocers on snacking products, soft drinks and toiletries.

Marco Severi

Key Account Manager

Always been a food lover thanks to his Mamma and Nonna, Marco Severi has worked in the FMCG industry in London and UK for more than 10 years, helping different Brands, Companies and Wholesalers to improve their sales, presence and visibility in the Market. Key Account Manager at Windfall since May 2016, he is focusing on the Foodservice sector dealing with National and International Contract Caterers, food to go groups, coffee chain and everything related to an healthy lifestyle

Daryl Moss

Off-Trade Specialist

Daryl has over 20 years’ sales and marketing experience in the drinks industry working with brands like Stella Artois, Heineken and WKD. In 2008 he joined Cider of Sweden Ltd as the Off-Trade Sales Director and helped launch Kopparberg Cider in the UK. In the space of 6 years Daryl helped grow the brand from almost nothing to the leading fruit cider brand with a sales value of over £100m. Since leaving Kopparberg in 2014 Daryl has launched his own fruit lager brand and flavoured spirits drinks securing distribution across UK retailers. Daryl’s experience, understanding and relationships in the UK drinks market means he is well placed to offer commercial and strategic advice to new and existing brands.

Megan Russell

Key Account Manager

Megan joined Windfall in 2017 as a Key Account Manager for the Midlands. She has previously worked for Maxxium UK and for Punch Taverns. She is now enjoying working closer with Regional Multiple Operators and Key Accounts to help develop Windfalls portfolio.

Jonnie May

Sales Manager

Jonnie May has over 20 years experience in the food & drinks industry. This includes 7 years retail experience and 16 years brand sales management experience. He has worked in all UK market sectors; national and regional retail, foodservice, travel, wholesale and on-trade. He now works in a consultancy role to Windfall Brands.

Pippa Jay

Key Account Manager - Foodservice and On Trade

Key Account Manager covering the South West, Pippa has previously worked in the Foodservice industry for 4 years looking after a National and Independent accounts. She is now enjoying working with Regional On-Trade and Foodservice clients developing the Windfall Brands Portfolio

Steve Parsons

Senior Key Account Manager Foodservice and High Street

Steve has worked in the Food Service and Contract Catering for over 7 years, working across a number of category from Natural Health, Tea, Chilled drinks and Snacking. Having over 15 years of Sales experience he is use to working with top level decision makers. He is passionate about bringing new and exciting products to market.

Joe Mitchell

Key Account Manager

Key Account Manager covering the North/North East, with a background of 4+ years within the Coffee market previously working on independent, group and retail opportunities. Now enjoying working with Windfall Brands across the On-Trade market and Foodservice to help develop the Windfall Brands portfolio within the North.

Olivia Morgan

Sales & Marketing Executive

Olivia joined Windfall in 2017 after completing her Marketing degree and taking a year out working her way around the world immersing herself in the culture. Using this experience and previous background in the hospitality and retail business, Olivia is now enjoying working with Windfall Brands as a Sales and Marketing Exec, closely supporting our clients and assisting the team.

Lisa Knight

Key Account Manager – Foodservice & On Trade

Lisa has enjoyed a career in business development, most recently in the last 5 years within the HORECA market. Working for companies such as Alliance and Nespresso, Lisa has gained a great insight into sectors such as premium foodservice and casual dining. Lisa is responsible for working with Key On-trade and Foodservice accounts within London.



Sales Invoicing


Your stock can be shipped to our warehouse provided (again Oakland International) and stored in their secure warehouse.

We produce monthly stock reconciliations to ensure tight control over your stock is adhered to and discrepancies are investigated.

We invoice your customers on your behalf through our existing sales ledger accounts.

We work closely with the purchase ledger departments of your customers to ensure your debtors ledgers are reconciled monthly.





We can chase your customers for payment to ensure prompt collection of any overdue invoices.

We report to you monthly, a full set of sales and stock level information broken down by customer and by SKU.

We can process your purchase invoices and ensure tight control/approval procedures so that you can manage your costs closely.

We can report to you monthly, a full set of management accounts broken down by customer and by cost type.


Contact Details

Windfall Logistics – Angelos Panayiotou
Tel: +44 (0) 207 042 9980  Email:




Our associate business Windfall Logistics…




  • Love Taste Co is a fast growing SME that needed a high quality third party national account sales team to really drive growth across all trade channels. Windfall perfectly meets these needs and allows us to punch well above our weight without having to occur the high overheads of recruiting and managing our own sales team.
    Smoothies, Love Taste Co
  • We have been working with Windfall Brands since we launched Simplee Aloe in the UK and they have done a great job in ensuring we have the correct sales channels. The team at Windfall is extremely professional and efficient.
    Alex Lai, Co-founder, Simplee Aloe
  • Windfall Brands has been a fantastic long term partner for eager drinks, we run a fully outsourced business and rely heavily on our partners. Windfall have stepped up and delivered, not only the function of a sales force but also they have taken the initiative to communicate effectively with our other partners making the outsourced model work very well.
    Ed Rigg, MD, Eager Drinks
  • We have been working with Windfall Brands since we launched Simplee Aloe in the UK and they have done a great job in ensuring we have the correct sales channels. The team at Windfall Brands are extremely professional and efficient.
    Alex Lai, Co-founder, Simplee Aloe
  • Belu has worked successfully with Windfall since 2009. We’ve found the portfolio approach to be efficient in both time and carbon footprint. As we have grown, we’ve also appreciated the capacity to use the service more flexibly to play to strengths, as part of our overall sales models 
    Karen Lynch, CEO, Belu Water


Address: 1st Floor, 47a Commercial Road, Parkstone, Poole, BH14 0HU
Phone: +44 (0) 1202 911 170
Mike Sears
Tel: + 44 (0) 7768 463959

Tom Sears
Tel: + 44 (0) 7904 520275